Category Archives: Websites

New Work: Martha O’Bryan Center

Written on November 5, 2020 at 3:03 pm, by

Early in 2020, the Martha O’Bryan Center reached out. The organization, whose work focuses on empowering “children, youth, and adults in poverty to transform their lives through work, education, employment and fellowship,” had an existing website that they were requesting to be redesigned and built on WordPress for ease of content management. As well, they Read More

New Work: End The Syndemic Tennessee

Written on September 28, 2020 at 9:29 pm, by

The government’s role in public health work is important, but it’s not always sexy. We were tasked with building a website for the State of Tennessee to educate the public about preventable ailments and addictions. Tennessee already has a robust web presence in So why create a separate site? The hope is to break Read More

New Work: Doug Hoekstra

Written on August 11, 2020 at 4:28 pm, by

Doug Hoekstra is an artist who shines across mediums as a singer-songwriter, visual artist and author. He had an existing website that needed some attention and updates. We added a new theme, reordered the menus to direct the viewer in a sensible path through the site and added structure and photos to generate visual interest. Read More

New Work: Stark Marketing

Written on August 6, 2020 at 3:30 pm, by

Bobby Stark launched Stark Marketing in mid-2020 and approached us to build his new company’s website. A veteran of the Nashville marketing scene, Stark focuses on the content side, and believes great storytelling is key to getting effective brand messaging out. We kept it simple: two pages to start, keeping most information on the home Read More

New Work: Tile Roofing

Written on June 18, 2020 at 1:00 am, by

In 2019, we were approached to develop a complete overhaul of the website for Tile Roofing, a one-stop information hub for the Tile Roofing Alliance, an organization “dedicated to building awareness of both clay and concrete roof tile’s benefits, providing technical expertise, and offering training and certification for code-approved tile roof installation.” It would be Read More

New Work: The Runaway Spoon

Written on June 9, 2020 at 1:30 am, by

Memphian Perre Magness has been writing about food for many years. An accomplished cook, her website, The Runaway Spoon, had design that needed a refresh and needed a few updates to give visitors a better user experience. Perre had a few simple requests: she wanted the website to have a more contemporary design, add printable Read More

New Work: Rural and Progressive

Written on June 4, 2020 at 11:30 am, by

Rural and Progressive covers progressive topics as they relate to rural communities as told by progressive Georgia activist Katherine Cummings. Katherine shines a light on environmental and healthcare issues as they relate to the population of rural areas while keeping abreast of the goings-on in her state legislature in Georgia. Permelia Media gave the Rural Read More

Social Media + Alt Tags

Written on February 4, 2019 at 5:57 pm, by

In a previous blog, I discussed a few tactics to increase a website’s SEO. One approach I presented to increase Google ranking is including alt tags on images within a website. We’ve had this option for a few years now and it’s a cemented website SEO “best practice.” Recently, I uploaded an image to Instagram Read More

Adventures with Malware

Written on January 31, 2019 at 8:43 pm, by

By now, everyone is familiar with computer viruses, even if they have had the good fortune to not have dealt directly with one. Most of the time when people are talking about computer viruses, they’re actually referencing malware. Malware is a word derived from “malicious software.” It’s an umbrella term that describes any hostile program Read More

Getting the Most Out Of Tech Support

Written on January 16, 2019 at 9:25 pm, by

Let’s face it, nobody wants to call tech support. NOBODY. The mere thought of it used to crank my anxiety up to eleven. After years of managing other people’s web properties, I’ve gotten fairly comfortable with speaking with the folks on the other end of the line or chat window. Over time I’ve gotten pretty Read More

SEO, One-Two-Three

Written on January 2, 2019 at 7:39 pm, by

Because I build websites, one of the more frequent questions and requests I field is about SEO. SEO, for the unfamiliar, is Search Engine Optimization. In short, it’s how you get your website to the first page of a Google search. Full disclosure, I am NOT a SEO expert. I don’t have to be a Read More

WordCampUS 2018 Roundup

Written on December 30, 2018 at 3:37 pm, by

For the second year I attended WordCamp US in my home city of Nashville, TN. Wordcamp US is the Western Hemisphere’s WordPress conference, a companion to Wordcamp Europe. The event consists of two days of sessions, loads of networking, several after-parties, the annual Contributor Day and the Annual “State of the Word” by Matt Mullenweg, co-founder Read More

WordCampUS 2018 & Gutenberg

Written on December 10, 2018 at 3:45 pm, by

We’ve just returned from a fun and information packed weekend at WordCampUS – the western hemisphere’s global WordCamp conference. We saw old friends, made new connections, took in a lot of information in a short amount of time and sat in on Matt Mullenweg’s “2018 State of the Word.” The big discussion centered around Gutenberg, Read More

Investing in Quality Website Photos

Written on December 5, 2018 at 12:40 am, by

When I sit down to write on my blog, it’s usually prompted by a real world scenario that I use to help the reader avoid a potential pitfall. Today, let’s talk about website photos; specifically, don’t be cheap with your website photos. Here are two reasons why: Your website photos are what jumps out at the Read More

The Website Build Process: Wireframes, Design and Code

Written on November 20, 2018 at 2:00 am, by

When building websites from the ground up, there’s a three step process: Wireframing Designing Coding The three steps taken are similar to that of constructing a home. Wireframes Wireframes are like blueprints. They’re called wireframes because they’re literally lines, which look like wires. For example, a logo is represented by a rectangle with the word “Logo” Read More

WordPress Plugins I Like

Written on October 9, 2018 at 2:57 pm, by

One of the great features of WordPress is not having to write custom code to get robust functionality, but rather using existing plugins to get the job done. Some are free, some cost money – and almost all add a special something to a website. Here are a few that I like and use regularly: Read More

The Myth of “Custom Solutions”

Written on September 14, 2018 at 8:46 pm, by

There’s a constant when it comes to website design and development: Whether you’re working with a solopreneur who manages her own website or a larger business with a marketing team, clients want their websites to have a custom look that’s tailored to their brand. No matter the size of the business, the clients I deal Read More

Who Has The Keys?

Written on July 26, 2018 at 9:13 pm, by

As a web developer and small business owner, I believe it is my lot in life to advocate on behalf of my clients even if I am advocating for them to them. It’s a “help me help you!” plea in most cases. When the same issue pops up multiple times to the unsuspecting owner/manager of Read More

Choosing a WordPress Theme is like Choosing Your Next Meal

Written on April 17, 2018 at 5:08 pm, by

I’m often asked specific questions about and recommendations for WordPress themes. “Which theme is best for a WordPress site?” or “What WordPress theme is best for my business in my industry?” The short answer is, there is no one size fits all. Choosing a theme is a lot like choosing your next meal. You’ve got Read More

How to Find A Reputable Web Developer

Written on April 3, 2018 at 12:15 pm, by

I have lost count of the number of times I’ve heard these words from a potential or current client: “Yeah, so my last web developer just disappeared on me.” And it’s not just me. I hear my tech colleagues talk about this phenomenon often. Who are these people who apparently have piles of money to Read More

The Benefits of a Website Over Social Media Properties

Written on March 27, 2018 at 2:00 am, by

Recently, the UK’s Guardian published stories detailing the activities of Cambridge Analytica and what actions it took to mine user data from Facebook in order to influence the 2016 U.S. Presidential Election. Today, the FTC announced it would be investigating the social network over privacy practices. Meanwhile, Facebook is losing millions of users. For years, Read More